• Accelerate Your Business

    Marketing at the intersection of big-agency experience and start-up smarts.

  • About

    KS Consulting & Capital LLC:

    Big agency best practices + start-up smarts to accelHERate your business.

    KS Consulting & Capital started when Kelley Skoloda, author and award-winning marketer, launched a consultancy that combines the best of big agency brand marketing with the smarts and agility of the many start-ups she has encountered through her angel investing work.

    As a result, clients get world-class thinking with challenger brand application - and they appreciate working directly Kelley and her hand-picked partner experts.

    Consulting

    Brand Marketing | Brand Partnerships| Marketing to Women and Moms

    Brand marketing, especially when it connects brands, businesses and organizations to their female audiences, is at the heart of our consulting work. Kelley is selective about the KS client roster. She personally leads and works on each client engagement and then taps a team of seasoned agency veterans and partner resources, specially selected for each assignment.

     

    Our offerings solve problems and accelerate your business:

    • SPARKetingTM Go-to-Market:  big brands can learn a great deal from start-ups about employing a challenger brand marketing approach. SPARKeting leverages small sparks to drive big results via Shared, Paid, earned Attention, Resident assets and Key influencers. 
    • AccelHERateTM: for most professional trade associations, membership is stagnant or declining. With more women now graduating with advanced degrees, boosting female membership can accelerate growth. AccelHERate is a proprietary tool that helps trade associations engage female members and prospective members, influencers, consumers and innovative partnerships.   
    • KSConnect Brand Partnerships:  82 percent of US companies say it's important to work with innovative partners, like start-ups. But where do you start?KS Connect enables you to assess and map connections to a robust network of hot influencers, cutting-edge agencies, iconic brands and emerging start-ups in a fast, four-step process - Purpose, Pipeline, Screen, Partner.
    • StratComm Plan:  need a strategic counselor? Kelley's broad experience in the food, CPG, wellness, appliance, retail, healthcare and technology categories and translates to creative ideas for her clients. StratComm Plan includes: competitive audit, customer conversation, message mapping, SPARKeting plan, vendor recommendations, 2 days on-site and advisor services. 
    • Master Your Brand:  define the why, who and what of your brand on the road to creating a master brand map that includes positioning, mission, narrative, brand values and key messages. 
    • InfluencHER: We offer expert counseling on marketing-to-women & moms for your in-house or agency team or for a new business pitch.
    • KS-in-Residence: Let us help you fill a temporary vacancy with an interim marketing executive or CMO-in-residence.

    Capital

    Angel Investing | Advisor | Board Member

    Helping bring dreams to life in partnership with smart, motivated, creative women is a passion of Kelley's. That's why she is a co-founding member of the Next Act Fund, whose mission is to invest in early-stage, women-owned/led companies, to help women grow their personal wealth. The net result positively impacts not only the women involved, but the region and the nation as well. Kelley also serves as co-chair of the Investment Committee, in charge of screening, as well as a due diligence lead.

     

    Connect with us if you:

    • Are a female founder of an early-stage company seeking angel capital and already have a lead investor
    • Would like to attend a Next Act Fund screening meeting as a participant or an observer
    • Are an entrepreneur or an accredited investor who is curious about angel investing
    • Need a media resource to discuss female-focused angel investing

    Accessing Services:

    KS Consulting & Capital can be tapped for a range of engagements to best suit your needs:

    Projects: usually ranging from a few weeks to a few months, KS Consulting & Capital can step in to help your company or organization with a project when your internal team is stretched too thin or lacks specific expertise. Projects typically require Kelley Skoloda, plus KS Consulting team members and are are budgeted according to agreed upon scope and deadlines.

     

    A Day of Expertise: Hire us for a day to help with strategic counsel, new business pitches, speaking engagements and super short-term work that requires a day, or a couple of days of time (8 hours of work and travel included in day rate).

     

    Input for a Hour (or Two): need a quick infusion of brainpower? These assignments only require a few hours to help with brainstorming, a quick point of view, an expert interview or input on connections within Kelley's network.

     

    Boards of Directors and Advisory Boards: for public and private companies.

     

    Start-Up/Non-Profit: Kelley will give special consideration on hourly and day rates for start-ups and non-profits when she is engaged as an advisor.

     

    Please contact Kelley for rates and project estimates.

  • KS for a Day

    Do you work for a large company/agency or organization that needs occasional fresh perspectives on marketing strategy, marketing to women, innovation and trends, key conference attendance or new business pitches?

     

    Are you a CEO or marketer at a growing company and wish you had access to senior marketing and PR counsel for strategy, activation and to serve as sounding board for your team?

     

    Some of my recent clients had similar challenges and asked for "KS for a day" each month to help guide, counsel, plan and optimize their marketing communications. I currently have a limited number of "KS for a Day" spots available. Contact me for more information. 

  • Conference Concierge

    KS will serve as your scout at conferences and events and then deliver trends and findings.

    Services

    • Attend key conferences and events on your behalf 
    • Scout relevant trends, data, resources and connections
    • Deliver a tailored report with findings and implications
    • All at a cost that is less than sending someone on your team

    Upcoming Schedule of Conferences

    M2W, The Marketing to Women, Oct. 16, 2019

    New York City

     

    M2Moms, The Marketing to Moms Conference, Oct. 17, 2019

    New York City

     

    Angel Capital Association Annual Summit, May 12 - 14, 2020

    Denver

     

     

  • Leadership

    KS Consulting & Capital, led by Kelley Skoloda, hand-picks experienced, agency veterans and partner resources, depending on the needs of each engagement.

    Kelley Skoloda, MBA

    Brand Marketer | Author | Angel Investor

    Kelley is the founder and CEO KS Consulting & Capital LLC. She is an expert at connecting brands to their female consumers, angel investors to female entrepreneurs and boards to female perspective. She is a co-founding member and co-chair of the Investment Committee of the Next Act Fund, a Pittsburgh-based angel investing group, comprised predominantly of women, that focuses on investing in female-led, early-stage companies.

     

    Previously a Partner/Director of the global brand marketing practice for top-five PR agency, Ketchum, Kelley has garnered multi-million-dollar revenues and agenda-setting earned media for blue-chip brands like Whirlpool, GNC, Kellogg's, Kraft Heinz, Kimberly Clark, Mattel, Clorox, Toms and others. From Cannes to Canada and China to Costa Rica, her global experiences have enabled her to collect best practices and apply them to her client’s challenges.

     

    As a trend-spotter and early adopter, Kelley is an influential voice on marketing-to-women from the stage to the page. Her business book, Too Busy to Shop: Marketing to Multi-Minding Women, was named a "must read" by Publishers Weekly. Kelley has spoken at global venues, including the Consumer Electronics Show, became a TODAY Show Parenting team Member, was named to the Pittsburgh PRSA Hall of Fame and was designated as one of the "most influential women in business" by the Pittsburgh Post-Gazette. Kelley and her work have been featured in HuffPo, Time.com, Fortune.com BRANDWEEK, PRWeek, C-SPAN and many other media outlets.

     

    Kelley served on the SheKnows/BlogHer Advisory Board, PINK Magazine and Women@NBCU and sits on the board of RendrFX. Clients, colleagues, and other experts seek out her sound opinions, and she's been transparent about the uncommon ways she's blended her career, family life, and passion for learning in a way that’s positioned her as an advocate for working women and generational entrepreneurism.

     

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    Want to talk or find a way to work together? Let's connect.